We all love digital marketing because let’s face it, it works at scale. But we are a big believer in doing things that go against the grain. As long as a strategy works, why not implement it especially when most of the auto transport brokers aren’t.
Marketing your auto transport broker business offline can be an effective way to reach potential clients and build your brand. While many auto transport broker businesses rely on digital marketing tactics, there are still many offline strategies that can be successful. This means there is a huge gap in the market waiting for you to fill it.
In this article, we are going to cover some traditional auto transport broker marketing strategies that STILL WORK. Keep in mind that while these are ideas to get your brain going, they don’t work without an effective strategy behind them, something we enjoy teaching our students how to do in our Ultimate Auto Transport Broker Training Course.
Let’s dive into the list.
Attend trade shows and events: Trade shows and events provide an excellent opportunity to network with potential clients and showcase your services. Look for auto-related events in your area and consider setting up a booth to promote your business. Bring unique marketing materials to hand out to attendees. When we say unique, we mean thinking outside the box. Avoid the standard business cards and brochures. You want to create something that is memorable. Something that will make them think of you every time they see it.
Use direct mail: Direct mail can be an effective way to reach potential clients who may / may not be actively searching for auto transport services. Consider sending out postcards or letters to individuals or businesses that may need your services, such as car dealerships or individuals relocating to a new city. You would be surprised how many people will get the direct mail piece and call you. Especially if you are serving the snowbird market. This may seem like a waste of marketing dollars but direct mail has worked for decades and the brands who have learned how to leverage this, has been winning. I’ve recently seen my 7 and 8 figure mentors using direct mail in their business as ad costs continue to rise. I tried sending 500 typed letters in 2022 and it resulted in over $10k in business. It’s an untapped market so don’t knock it until you try it.
Partner with other businesses: Partnering with other businesses can be an effective way to reach a new audience. Look for businesses that complement your services, such as car dealerships, auto repair shops, or real estate agents and consider forming partnerships that benefit both parties. Remember this is not about what you can take. You have to be willing to give too. That means actually referring clients to them as an act of good faith.
Utilize print advertising: Print advertising can still be an effective way to reach potential clients. Consider placing ads in local magazines, or other print publications that reach your target audience. In my city, we have a few local magazines that circulate monthly. Its actually sad that there is every type of business form roofers to car detailers and custom closet installers but not one single auto transport broker. This is a missed opportunity. Don’t let that be you.
Sponsor local events: Sponsoring local events can be a great way to build your brand and generate goodwill in your community. Look for events that align with your business, such as car shows or community fairs, and consider sponsoring a booth or activity. Some public schools allow sponsors. I know in my city, when you sponsor a school, you get a custom banner that hangs on the fence for all to see. Again, I see real estate agents and contractors hanging but never an auto transport broker. Again, another missed opportunity.
Use vehicle wraps: Vehicle wraps can be an effective way to promote your business while on the road. Consider wrapping your “company” vehicle with your logo, contact information, and a message promoting your services. But don’t just do any wrap. Make it stand out. Focus on what’s in it for the client. This could be pure entertainment, it could be a free t-shirt with every move, or a free car wash for referring a friend. Get creative and trust me, it will go a long way. The reason there are quotes around company vehicle is because you can actually write off your vehicle in certain circumstances when used for business. This is something to chat with your accountant about to see if it’s an option for you.
Attend networking events: Networking events provide an opportunity to connect with other professionals in your industry and build relationships that can lead to referrals. I know that in my area, there are a handful of groups that have formed for small businesses to support each other. Yet again, when I looked at who was attending, there were everyone from website designers to financial planners. But guess what? There were not ONE SINGLE AUTO TRANSPORT BROKER. This is truly a shame. Look for local networking events or join professional organizations to expand your network. In the end, relationships matter and you can’t go wrong with some face time. Literally and figuratively.
Marketing your auto transport broker business offline can be a successful way to reach potential clients and build your brand. It’s a great way to stand out that most auto transport brokers aren’t leveraging at the time. Obviously after publishing this, there will be tons of brokers who don’t take this advice and a handful of them that will. Attending trade shows and events, using direct mail, partnering with other businesses, utilizing print advertising, sponsoring local events, using vehicle wraps, and attending networking events are all effective strategies for promoting your business offline.
By using a combination of these tactics, you can increase your visibility in your community and attract new clients to your business. The only question left to ask is, will you take this information and put it to good use or will you just watch the 10% who takes action?
The choice is yours.