“Are auto transport broker leads the way of the future?”
Similar to all businesses, your auto transport broker business requires a steady stream of clients to succeed. As a broker, you are responsible for finding clients who need to transport their vehicles from one place to another and connecting them with reliable carriers.
In today’s digital age, many businesses turn to third-party lead generation services to find new clients. Although this has been the strategy for as long as I can remember, is it the best strategy going forward?
Buying auto transport leads are a fast way to get in front of clients looking to ship their car. That is no argument. You pay a company for leads and just like that, you have names, phone numbers and other important data at your finger tips.
But it does cost money and are the quality of leads the best?
If you’ve been around me for any length of time, then you know that in the Ultimate Auto Transport Broker Training Course, I focus on helping my clients and students to build their business the traditional way. Does that mean you shouldn’t buy leads? No.
What it means is that you need to build your business on solid footing before you venture into buying leads and depending on them. Buying auto transport leads is a part of your strategy, not THE STRATEGY.
There’s a huge difference.
There are many reasons why building your auto transport broker business using traditional marketing methods may be a better choice.
1 | Control over lead quality.
When you buy leads from a third-party, you have little control over the quality of the leads you receive.
You may end up paying for leads that are not ready to ship their car, leads that don’t answer the phone or auto transport leads that have a different idea in mind from what YOUR business offers.
On the other hand, with traditional marketing methods, you can target your ideal client base and tailor your messaging to attract those who are most likely to need your services.
High value clients that are ready and willing to pay your fees because they are drawn to your business and not the website of some third party marketer.
2 | Brand building.
By relying on traditional marketing methods, you can build your brand and establish yourself as a trusted and reliable auto transport broker in your community or niche.
This can help you attract repeat business and referrals from satisfied customers. It also makes it a lot easier for you to stand out because people trust brands more than any other type of business.
Just look no further than the likes of Nike or Adidas. Brand loyalty is a big deal for a reason.
3 | Cost savings.
While buying leads may seem like a convenient way to find new clients, it can also be expensive.
Auto transport lead generation companies charge per lead, and the cost can quickly add up.
Traditional marketing methods, such as blogging, video marketing, social media, ads, influencer marketing or good old face to face sales, can be more cost-effective over the long term.
Not to say buying leads is bad 100%, it’s just not as cost effective as getting clients directly.
Not to mention the average lifetime value of a customer increases significantly with traditional marketing methods when combined with building a solid brand.
4 | Customization.
Traditional marketing methods allow for more customization and personalization of your marketing.
You can tailor your messaging to your specific target audience, making it more likely that they will respond positively to your marketing efforts. When people feel seen and heard, they are more likely to buy from you.
This is just business common sense. When you use traditional marketing, this is a lot easier to do than when you rely on buying auto transport leads as your sole marketing and sales strategy.
5 | Relationship building.
By using traditional marketing methods, you can build relationships with potential clients before they even need your services.
This can help you establish trust and credibility, which can be crucial in a highly competitive industry like auto transport brokering. Everyone is getting calls from money crazed brokers the minute they fill out one of those “Get your free quote” forms.
It’s like being thrown in a pool of blood hungry great whites. No one wants that.
As we head further into the future of client experiences being the reason people buy, you want to stay ahead of that.
You can do this by using traditional marketing to build relationships.
Relationships no matter how you want to swing it, are the way of the past, present and even more prevalent in the future. The auto transport brokers who can realize this and leverage its power will be the ones to succeed.
You can buy auto transport leads and build relationships but it takes more time and resources than if you did it from the onset.
While buying leads from third-party auto transport providers may seem like a convenient way to find new clients, building your auto transport broker business using traditional marketing methods can provide more benefits in the long run. By focusing on quality, brand building, cost savings, customization, and relationship building, you can establish yourself as a trusted and reliable broker in your community and attract a steady stream of satisfied customers. And that’s what I want for you.
The reality is, we don’t know what the future will hold. We can only make educated assumptions based on trend and market data. Based on what I’m seeing across various other industries, auto transport is ripe for change. And in my opinion, auto transport leads is going to change dramatically. People are getting smarter and smarter. They are more sophisticated when it comes to what they want. Gone are the days of cold calling and door knocking. It’s a different climate out there.
You have to change with the times and that means building a business the right way. Building one on solid ground. That’s why I teach a modern twist to traditional strategies. Don’t get lost in the change. Be forward thinking and ahead of the curb. You’ll thank yourself later.
If your’e interested in building your auto transport broker business from the ground up, the right way, check out our flagship course: The Ultimate Auto Transport Broker Training Course.