“Most Auto transport brokers are liars when they claim they have a national list of preferred auto transport carriers.”
I made this bold statement not long ago. Although I still strongly believe in what I said because after all, I’ve filled out hundreds of fake quotes testing those same companies only to find out they are using the national load board, Central Dispatch.
However I recently started testing out some things on my own which brought me to an astonishing conclusion.
When I first started as an auto transport broker, my goal was to have a list of qualified carriers that I work with. I had my small list of carriers that ran New York to Florida and vice versa, but that was just connections I made during my time on the road as a car hauler.
My goal was always to create a personalized experience for my clients which is why I’ve always from day one called them clients not customers. Customers gave the impression of a commodity whereas clients made it feel one on one, special.
Anyways, I’m not ashamed to admit that I fell off track. I got so comfortable with Central Dispatch, the private national load board for licensed drivers, brokers and dealerships, that I forgot what I wanted. I started chasing the money.
So what does this have to do with you?
Well in my recent quest to find things that work and don’t work and ways to bring you tried and tested actionable plays you can use in your business at the expense of my own personal money, I realized that having a preferred list of carriers is not as hard as it may seem.
In fact it’s super simple to do once you figure out how.
So in this week’s video, I’m going to show you how to make this list of carriers, how clients can tell if the broker really has a list of carriers or if they’re blowing smoke up your pie hole, how carriers can benefit from being on this kind of list and how having this list is going to be your golden ticket to more sales.
Whether you’re a client looking to ship a car, a broker looking to get more sales or a auto carrier looking to make your life easier, you’re going to want to watch this:
Now it’s time to get your game face on. In the comments below, I want to know what you think about this video. More specifically, are you going to take action and start making some serious moves to make the car shipping industry better where “Everyone can win”?
As always, thanks for watching, commenting and for sharing.