To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
4 Responses
considerate, attentive, knowledgeable.
Hello Johnny, I would say those go with two different archetypes: The caregiver and the sage. I think with the words considerate and attentive, you should play more on the caregiver aspect for your brand. Your goal should be to make your customers feel cared for, taken care of and safe without you actually saying it. Does this sound like your plan? Your vision for your business?
Fun, smart, calm
Of course I love the smart and fun. If that’s how you feel about yourself, I urge you to use it in your branding. That could fall under the jester/entertainer archetype or you can play off of the sage archetype. I would lean more towards the jester since you used the word fun. I.e. At one point, I used the slogan: “the smart way to ship your car.” It was a huge hit. Obviously you need to create something for yourself that resonates with you. Hope this inspires you!
Ashley